Mastering The Art of The Shave: What Makes Heyday Barbershop and Social Club Reno's Grooming Gold Standard
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The Village Insights

Mastering The Art of The Shave: What Makes Heyday Barbershop and Social Club Reno's Grooming Gold Standard

Updated: 3 days ago

Ready to elevate your grooming game? We introduce you to Heyday Barbershop and Social Club—Reno's trendiest and most talked-about barbershop, conveniently located at The Village at Rancharrah, and discover why clients say it's not just a shave—it's a revival of a timeless tradition done right. Opened in August 2024, this Northern Nevada-born barbershop brings together expert craftsmanship, legendary shaves, and a welcoming atmosphere that feels like grabbing drinks with old friends.



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More Than a Haircut — It's an Experience

What truly sets Heyday Barbershop and Social Club apart? It's more than just expertly crafted haircuts, precise straight razor shaves, and meticulous beard trims. It's the vibe — a perfect blend of laid-back hospitality and sharp style. From the moment you step inside, you're greeted with genuine warmth and authentic conversation. Take in the custom artwork adorning the walls, enjoy the open windows, sink into comfortable seating, and let the friendly banter make you feel like you're part of a social club. It's a grooming experience that feeds both your style and your soul.


Feeling lucky? Roll the dice for a chance to win a free haircut. Pair your grooming session with a libation or two, and you've got yourself a distinctly unique experience in Reno.


Their talented team of barbers, led by owners and barbers Alexander Hickson and Billy Coleman, tailor every cut and comb to your individual style. Plus, they've mastered the art of the shave, delivering a complete sensory journey that's been a proud tradition in men's health and self-care for centuries.


The Timeless Ritual of the Hot Towel Shave

One of the crown jewels of Heyday Barber Co.'s offerings is their hot towel shave — a luxurious grooming ritual rooted in history. Dating back to ancient Egypt and Rome, warm towels were used to soften hair and prepare the skin for a cleaner, smoother shave. These early grooming rituals set the foundation for barbershops to become vibrant social hubs where men gathered to share ideas, debate politics, and simply relax.


Fast forward to the 19th and early 20th centuries, when barbershops reached their golden age as community cornerstones, the hot towel shave was both an art and a symbol of status — skillfully opening pores, softening stubble, and enabling the straight razor's smooth glide.

Though traditional shaving took a backseat after the invention of safety razors, there's been a remarkable revival in recent years. Today's discerning men appreciate the hot-towel shave not only for its effectiveness but also for the unmatched comfort and timeless tradition it preserves.


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Why Choose a Hot Towel Shave at Heyday Barbershop and Social Club?

This isn't your average shave — it's a rejuvenating ritual with genuine skin and health benefits:

  • Softens facial hair: Steam and heat relax each strand, reducing razor pull and discomfort.

  • Opens pores: Warmth lifts dirt, dead skin cells, and oils, leaving you with a clean, fresh feel.

  • Smooth razor glide: Hair and skin prep help prevent nicks, irritation, and razor burn.

  • Exfoliates: Leaves your skin smoother and fresher than before.

  • Promotes relaxation: The soothing warmth melts tension away—it's like a mini-spa session.

  • Boosts circulation: Heat stimulates blood flow for healthier skin.

  • Reduces irritation: Less razor burn, fewer ingrown hairs, and a smoother, cleaner finish.

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The Heyday Barbershop and Social Club Hot Towel Shave Process: Tradition Meets Luxury

At Heyday, every hot towel shave is a meticulous ritual:

  1. Warm Towels: They drape your face in a steaming towel to soften hair and open pores—prepping your skin and relaxing your muscles.

  2. Premium Creams: Hand-selected shaving cream or soap, tailored to your skin type, nourishes your face.

  3. Precision Shaving: Using a sharp straight razor—the pinnacle of shaving craft—the barber expertly sculpts your shave with smooth, careful strokes to minimize irritation and maximize smoothness.

Calming Finish: A cooling aftershave or balm is applied to soothe, protect, and refresh your skin — leaving you looking sharp and feeling unstoppable.


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More Than Grooming — It's a Community

Heyday isn't pretentious — it's a place where community, conversation, and craftsmanship meet. They proudly offer "Poor Boy" products, a Northern Nevada-born brand created by barbers for barbers. This exclusive custom line caters to your hair and beard care needs. Whether you're here for a trim, a shave, or just some good old-fashioned conversation, you'll feel right at home. These products deliver the perfect blend of moisture, control, and style that combat the dry air. Alongside these, treatments like Olaplex No. 6 Bond Smoother help maintain softness between visits, ensuring your hair and beard stay manageable and healthy.

Ready to Experience Reno's Best?

Step into Heyday Barbershop and Social Club at The Village at Rancharrah and discover why their clients say it's not just a shave, it's a return to a tradition done right. Roll the dice, enjoy a drink, and leave looking and feeling better than ever.

Heyday Barbershop and Social Club offers a premier grooming experience in the heart of Reno, located conveniently within The Village at Rancharrah. Known for expert haircuts, precision straight razor shaves, and impeccable beard trims, Heyday Barbershop and Social Club combines skillful craftsmanship with engaging conversation. Rooted in Northern Nevada and created specifically for the local community, Heyday Barbershop and Social Club is Reno's go-to destination for refined barbering services.

As the seasons change, so do clients' grooming needs in Reno's dry, chilly climate. Heyday Barbershop and Social Club shares essential seasonal tips to keep hair and beards healthy, hydrated, and stylish throughout the colder months.

Convenient Appointment Management with the Heyday Barbershop and Social Club App

To enhance the client experience, Heyday Barbershop and Social Club offers a custom app that lets clients manage appointments quickly and conveniently in one place.

Discover Heyday Barbershop and Social Club at The Village at Rancharrah — where style, skill, and community come together.

Book your appointment today — your best look is waiting. 

Heyday Barbershop and Social Club

The Village at Rancharrah

Northern Nevada's Finest Grooming Destination


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