Johnathan L. Wright Reno Gazette Journal
Drone view of construction of the Village at Rancharrah, June 2020
Every village needs a great croissant. And a glass of pinot. And grab-and-go dinners with a side of local jewelry.
A year after the Village at Rancharrah broke ground, three new tenants — a bakery, a wine bar-slash-restaurant, an upscale grocer also offering artisan goods — have signed on to the mixed-use project, part of the redevelopment of the historic Rancharrah Estate in South Reno
Tolles Development Co., builder of the $54 million village, shared the news in an exclusive discussion with @RGJTaste while also acknowledging the construction and leasing challenges brought on by the coronavirus pandemic.
"The next 12 to 18 months could be brutal, but we are committed, and we are bullish about what this will be," said Kyle Rea, chief operating officer for Tolles. "When everything snaps back to life, this is the place people will want to go."
First tenants could open by end of year
Perenn Bakery, Grafted Kitchen & Wine Bar, and a market yet to be named (and run by Rancharrah) comprise the trio of new tenants, bringing the total to 13. The neo-rustic haute-farm village, inspired by Napa Valley's Carneros Inn, has room for about 20 tenants.
Exterior construction and landscaping will be finished in about six weeks, Rea said. After that, tenants can begin build-outs, either on their own or in combination with tenant improvements provided by Tolles.
At least two tenants are estimated to open by the end of the year, Rea said.
"Because of everything that has happened in the last six months, we're going to have staggered openings."
Showing folks the craft behind the crumb
Perenn will occupy a 3,600-square-foot space, moving production from its storefront bakery in Midtown, which will remain open. Village Perenn will feature breakfast, lunch and retail stuffs (cookbooks, dry goods, prepared foods), along with its bakery items.
An open kitchen will take pride of place.
"It's what we really wanted to bring to Reno all along," said Aubrey O'Laskey, who owns Perenn with her husband Tyler. " A kitchen where our customers can see the craft that goes behind the baked goods: the mixing and shaping and baking and scoring and proofing and rolling."
As they work on opening Perenn in the village , O'Laskey said the couple would close Butter & Salt, their highly regarded catering company. During the pandemic, nimbleness will be key, she said, for the new Perenn.
"We have to be able to adapt to multiple avenues of how we sell our product. With how fast things can change, we need to be thinking on our feet."
Wine bar on one side, restaurant on the other
At Grafted Kitchen & Wine Bar, "grafted" refers, on one level, to the process of joining grape vines for propagation. But the name also celebrates the family of owners Jade and Chad Bogan.
"It's the story of adoption, which is grafting children into your family and your family line," Jade Bogan said. She and her husband have six children, four of them adopted.
Grafted's 4,000 square feet incorporates soaring 24-foot ceilings. The place will offer a wine bar and wine retail on one side and, on the other, a restaurant serving re-imagined comfort food — "fried chicken, homemade mac and cheese, with elevated kicks," Jade Bogan said.
Debby Bullentini, a longtime local wine professional, will manage the wine side.
Bogan said Grafted agreed to be a tenant in March, "and even through COVID, we decided it was something still viable and really important to our family. We are all in."
Bogan said Grafted's business projections were based on only 30 percent capacity, less than the 50 percent permitted under current coronavirus directives in Nevada.
And building projects were already in the Bogan wheelhouse: Her family owns a local heating and plumbing company and she owns a local interior design firm.
The other tenants signed on so far
The nameless (for now) market will occupy 3,200 square feet at the eastern end of the village. Plans call for grocery items, grab-and-go prepared foods, and areas to showcase crafts, jewelry, body goods and other products from local artisans.
"It gives them an opportunity to be in the village and expand their offerings and get the word out about their companies" without the expense of a stand-alone booth or store, said Khalilah Cage, marketing manager of Tolles Development.
Besides the three new tenants, committed tenants to date are: ◾ Art Obsessions, a fine art gallery and jeweler out of Truckee; ◾ Base Camp Pizza Co. of South Lake Tahoe; ◾ Centro (to be called Centro Due), the California Avenue small plates purveyor; ◾ Chez Vous, the Plumgate center clothier; ◾ Dolce Vita Wellness Spa of South Reno; ◾ Dorinda's Chocolates, a branch of the longtime local family-owned chocolate maker known for its natural ingredients;
◾ Rolled Mountain Creamery from the Powning District near downtown Reno;
◾ Sierra Standard, a steak and seafood spot from Tom Turner, owner of renowned Gar Woods Grill & Pier at Lake Tahoe;
◾ Süp, the Midtown soup-and-sandwich restaurant; and
◾ Village Dental.
A branch of Chase Bank and a 25,000-square-foot office building that will house real estate services also are being built by Tolles, just beyond the village at the eastern edge of Rancharrah.